A Science Communicators Association of New Zealand (SCANZ) Event
“Storytelling is as old as humanity itself. And in a modern world saturated with electronic media, nothing resonates quite so much as the personal narrative of a storyteller. In science, this narrative has a special role, because what we do so often seems mysterious to those outside our profession. Story telling in science, whether of science valour or science beauty, provides a very human window into our world. Telling stories, simply and clearly, is the means by which we connect science with humanity.”
I learnt about the importance of storytelling in science from my mentor, the great scientist and storyteller Professor Sir Paul Callaghan (quoted above). Humans have been telling stories since the African grasslands and they are still the most effective way of conveying information and capturing an audience.
In essence storytelling is about creating a personal connection with your audience. To achieve this you need to get through the jargon, bureaucracy and ‘official’ language to find out what people really care about – the authentic story.
For the past decade, storytelling has been at the heart of my science communication practice the key to the success of many projects. I have used storytelling to gain support and funding for supercomputing infrastructure in NZ, to draw together communities, to build trust around new initiatives such as STEM education, to connect science with industry, to engage new audiences through Magnificent Science Variety Shows and to train scientists to communicate their cutting edge research to any audience.
For the first time ever, in this new science storytelling workshop, I will share the techniques and insights I have gathered. We will start by examining the relationship between science and storytelling. Then through a series of practical exercises we will explore interview and storytelling techniques to uncover, craft and communicate authentic science stories.
Improve your ability to:
- Captivate your audience
- Generate support for new ideas, research or initiatives
- Build team culture
- Get funding
- Uncover, craft and tell authentic science stories
- Interview scientists
- Find purpose, passion and inspiration
SCANZ Members: $65 + GST
Non-members: $95 + GST
RSVP to firstname.lastname@example.org